Meet the RSW Team

RSW Advertising is a cultivation of many talents and skills that collaborate to produce excellent deliverables and campaigns for our clients. We pride ourselves in being "out-of-the-box" thinkers with the passion, creativity and commitment to make the best ideas come to life.

Ric McConkey

Ric McConkey

Managing Partner

Ric McConkey is the Managing Partner at RSW Advertising, the premier media, information and marketing services company servicing Cape Cod and the Islands. Ric oversees the company's strategic direction and spearheads new and innovative opportunities for the company's growth.

Ric joins RSW after serving as president of Lateral Group's North America initiative, offering an integrated communication management and technology framework that combines consulting, data, and creative services with campaign and dialogue management.

Mike Marandola

Mike Marandola

Creative Director

Mike Marandola is the Creative Director at RSW Advertising. Mike oversees the vision and creative aspects of RSW Advertising and it's clients. He is able to expertly work with clients, manage associates and create extraordinary collateral, websites and brand identities for intended audiences.

Mike has a diverse background in Multimedia Design and Information Technology, with a heavy focus on front-end web development and design. Mike has worked as a web designer and developer at Lateral Group, NA as well as being a small business owner and partner in an Information Technology company.

Stephen Vicino

Stephen Vicino

Web Developer

Stephen has come to RSW Advertising after recently graduating from the University of Massachusetts with a degree in Management Information Systems. He also holds a degree in Computer Science. With more than 6 years of front-end and back-end web development under his belt, Stephen is apt to make a wide range of web technologies bend to his whim.

When not working, Stephen can be found at live music venues on any given day; you could call him a music junkie. Over the past few years he founded and spearheaded a web project called music exisence, which combines his love of music and web development.

Madison McConkey

Madison McConkey

Photographer

Madison directs the photography of RSW Advertising. Specializing in commercial lighting, post-production, and multi-platform printing; her work ranges from corporate and special events photography to product photography and digital enhancements. Madison effectively merges the technical and creative composition aspects of photography that result in stellar works of art.

Madison has cultivated a passion for photography since a very young age. She attended the Academy of Art University in San Francisco, where she was advised and technically trained by a group of elite photographers and professors. She has recently returned to join the firm this past fall.

John Hurley

John Hurley

Graphic & Web Designer

John Hurley is a Graphic & Web Designer at RSW Advertising. Starting as a freelance Graphic Designer, John has more than 4 years of experience in design for both print and web. John has a diverse design background including print, web, animation, brand development and UX/UI to name a few. John’s ability to sucessfully adapt to multiple mediums makes him a “John of all trades” member of the RSW team.

In his free time, John enjoys surfing Cape Cod’s beautiful beaches and hiking New England’s vast mountains. He also performs with his musical group in the Boston/Providence area.

Richard McBain

Richard McBain

Account Executive

As the Account Executive for RSW, Richard works with agency clients to help foster and grow their businesses through strategically planned advertising campaigns. Richard holds a Bachelor's degree in Business Administration with a concentration in Marketing from Merrimack College. With over 30 years experience in the Marketing and Advertising field, Richard's career has focused on promoting and branding local businesses by effectively utilizing; Broadcast, Print, Transit, Outdoor Advertising, and Social Media/Web Site Communication.

Richard resides in Sandwich, Massachusetts and has assisted Cape Cod businesses for the past several decades. A life long mariner and former Licensed Captain, Richard often may be found sailing in Cape Cod Bay, or kayaking in one of the local tidal marshes.

Zack McConkey

Zack McConkey

Marketing Representative

Zack spent the first four years of his career in print operations while working for a leading financial marketing provider in Boston, MA. At RSW, Zack's responsibilities surround providing logistical support for the InfoMaps offering, developing marketing campaigns and contributing to RSW’s social media presence.

When not working, he enjoys many hobbies—including golfing, survival training, kayaking and creating custom woodwork.